Last week – 7th July – Nielsen released the results from their Global Online Consumer Survey – interviewing 25 000 users, over 50 countries.
Here is a sum up of the overall findings:
Ninety percent or consumers surveyed noted that they trust recommendations from people they know, while 70 percent trusted consumer opinions posted online.
“The explosion in Consumer Generated Media over the last couple of years means consumers’ reliance on word of mouth in the decision-making process, either from people they know or online consumers they don’t, has increased significantly,” says Jonathan Carson, President of Online, International, for the Nielsen Company.”
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