The title of this quote is thank to Jeff Bezos and I love it because it is so true. Sarah Hofstetter (with a very impressive and a very American job title of SVP of Emerging Media & Client Strategy at 360i) expands on this quote in the short splurb below:
“People talk about your brand when brands can’t scale to listen – the playground, the water cooler, the supermarket, the coffee shop. Using the Internet as a real-time focus group, we can see deeper understanding of how our brands are talked about online – who is talking, what they’re saying, where they’re saying it, and what motivates them to say it. This allows us as brand marketers to then figure out “What do I want people to say about me” and then work from there to develop compelling product and associated marketing that will elicit that response.
But we dont only need the internet. If consumers know you are truly interested, they will tell you exactly what they tell their friends. As a brand manager you just need to be able to take it – because most of the time it isn’t what you want to hear!
