Tag Archives: Brand Stories
The ‘How To’ on creating Story lines for your brand
Louis Kelley, the author of Beyond Buzz, has given us 9 story lines to use as base for creating Word-of-Mouth messages. My personal opinion is that these storylines are more ‘plot lines’, but I wont discard them just yet as … Continue reading →
Brand Stories: To find out where it is from. Find the Farmer.
In Andy Sernovitz’s third example of create brand stories, we look at where it is from… “As consumers grow more and more conscious of where their stuff is manufactured, whether or not it’s local, and how it got to your … Continue reading →
Filed under Word-of-Mouth, Word-of-mouth marketing
Tagged as Advertising, Brand Stories, Messaging
Brand Stories: Who made it? Bruno made it.
In Andy Sernovitz’s second example we look at the story behind the story… “Make it more than just another sale by sharing the history and the inspiration behind your stuff. Bruno’s Chef’s Kitchen in Eugene, Oregon is loved for its … Continue reading →
Filed under Word-of-Mouth, Word-of-mouth marketing
Tagged as Advertising, Brand Stories, Messaging
Stimulating Brand Stories – Nokia shows how it’s made.
Over this week – I will be posting a series of interesting articles, courtesy of Andy Sernovitz, highlighting how brands have created ‘conversational currency’ and stimulated positive Word-of-Mouth around their brands. “Your biggest fans love to see how your stuff … Continue reading →
Filed under Word-of-Mouth, Word-of-mouth marketing
Tagged as Advertising, Brand Stories, Messaging
