Tag Archives: Influence
Word-of-Mouth has the most Influence on Gamers
And social Media has the least influence! Mike Sachoff has just written a post that shows “among gamers, 41 percent report that they rely on word of mouth to get information on video games, according to a new report from … Continue reading
Filed under Word-of-mouth marketing
Influence Landscape
Here is a great Mind Map depicting the Influence Landscape, as developed by Advanced Human Technologies. I wanted to share it with you because it provides a simple illustration to contextualise the evironment dynamics.
Filed under Word-of-mouth marketing
I am 5 times more likely to listen if…
The future of Influence Summit website has some great content on the role Influence plays in marketing/ advertising and I will be posting a few of them over the next few days. I thought I would share this with you … Continue reading
Filed under Relationships, Word-of-mouth marketing
How Brands Influence our Social Status
Episode 3 of 7: HaveYouHeard is featuring 7 video’s over the course of 7 weeks, looking at Word-of-Mouth within the township environment. In this second video of the series, we look at how the brands you use and are associated … Continue reading
Filed under Uncategorized, Word-of-mouth marketing
Latest Nielsen Global Survey shows we trust Real Friends the most
Last week – 7th July – Nielsen released the results from their Global Online Consumer Survey – interviewing 25 000 users, over 50 countries. Here is a sum up of the overall findings: Ninety percent or consumers surveyed noted that … Continue reading
Filed under Uncategorized, Word-of-mouth marketing
