Tag Archives: Measurement
Best Practises for Measuring Word-of-Mouth
WOMMA have just released a Measurement and Metrics Best Practises Guidebook to help the industry how to track and measure the impact their campaigns have. Here is my summary of Ed Keller’s summary. Click on his smile to go to … Continue reading
Filed under Word-of-mouth marketing
Are you tracking on-line Word-of-Mouth?
If so, I came across a great article by Radian6 that gives you a couple of clear pointers. Click on the authors smile to see the full detail. Here is a topline overview though. 1. Decide On Focus Areas. 2. … Continue reading
Filed under Uncategorized
Latest Nielsen Global Survey shows we trust Real Friends the most
Last week – 7th July – Nielsen released the results from their Global Online Consumer Survey – interviewing 25 000 users, over 50 countries. Here is a sum up of the overall findings: Ninety percent or consumers surveyed noted that … Continue reading
Filed under Uncategorized, Word-of-mouth marketing
