Tag Archives: Messaging

In Andy Sernovitz’s third example of create brand stories, we look at where it is from… “As consumers grow more and more conscious of where their stuff is manufactured, whether or not it’s local, and how it got to your … Continue reading →

In Andy Sernovitz’s second example we look at the story behind the story… “Make it more than just another sale by sharing the history and the inspiration behind your stuff. Bruno’s Chef’s Kitchen in Eugene, Oregon is loved for its … Continue reading →

Over this week – I will be posting a series of interesting articles, courtesy of Andy Sernovitz, highlighting how brands   have created ‘conversational currency’ and stimulated positive Word-of-Mouth around their brands. “Your biggest fans love to see how your stuff … Continue reading →