Tag Archives: On-line
On-line Wom – Interesting Research Findings
I thought I would share some intresting on-line WoM research findings, based on a survey conducted by YouGuv in the UK. (The link will take you to the full post.) The top line findings of the research shows in the … Continue reading
Filed under Uncategorized, Word-of-Mouth
Brand Presence = Creating Content = Becoming Media
Brian Solis just wrote an interesting post about how brands need to become media in order to maintain a relevant presence. Click on the ball on your left to read the article. Here is a sum up in his own … Continue reading
Filed under Uncategorized
How to create the Most Viral content
Womma did a quick 5 minute interview with Jessica Johnson from Oddcast – a company that looks at producing on-line viral campaigns for brands (they call it user-personalised participation marketing). She had some interesting points I thought you would appreciate. … Continue reading
Filed under Word-of-mouth marketing
Social Commerce – Turning Buzz into Buying
Sam Decker has just written an interesting intro piece into what he terms Social Commerce – how to turn your customers word-of-mouth into buying. You can click on the image to read his full post and what is the first … Continue reading
Filed under Word-of-mouth marketing
Reviewing is the new Advertising
Trendwatching.com have reveled that on-line reviews are more trusted than traditional advertising adn subsequently have more sway in influencing purchas behaviour. Reinier Evers, founder, Trendwatching.com, said: “Advertising is one-way, and it always per default claims something is the best, so … Continue reading
Filed under Word-of-mouth marketing
Facebook slims down to much Joy!
Facebook Lite was introduced in India and the US last week and the response was overwhelmingly positive. It was first developed for countries with slow Internet connections, but when it was beta tested in the US, it became clear that … Continue reading
Filed under Word-of-mouth marketing
The Definitive List of Social Media Case Studies
The Parrele View has a definitive list of Social Media Case Studies – this is a great reference for anyone doing research or needing some inspiration. Click onthe image, make yourself a coffee and enjoy the reading.
Filed under Word-of-mouth marketing
Pharmaceutical and Social Media – 10 Case Studies
J&J asked the questions, ‘Everyone else is talking about our company, so why can’t we? Here is a link to check out some case studies of how Pharma companies have got into Social Media – most of it isnt that … Continue reading
Filed under Uncategorized
Leveraging experiences on-line to generate Word-of-Mouth
This is a quick 2 minute video by WOMMA, explaining how 3601 and NBC.com leveraged what was happening behind the scenes of a show, to generate further Word-of-Mouth and interaction. The idea is not new – but it is how … Continue reading
Filed under Uncategorized
Viral goes Bang!
Viral was the big buzz word last year, but what is happening with Viral today? It seem to be becoming part of the Advertising clutter more and more. No longer are we seeing unprecedented numbers wathcing on-line viral ads as … Continue reading
Filed under Word-of-mouth marketing
