Tag Archives: Research
Tourism is driven by Word-of-Mouth
Tompson Tours recently did some investigating into how people research their holidays. While these findings are specific to the UK, I am sure there is quite a bit of correlation with the SA market. Here are the findings: Nine out … Continue reading
Filed under Word-of-mouth marketing
Using Customers as your Prime Media Channel
John Goodman wrote a great paper, based on Case Studies, on why your existing base of customers should be your focus for generating new business. Have a look at the 3 pages paper or read the highlight below. Referral based … Continue reading
Filed under Word-of-mouth marketing
Latest Nielsen Global Survey shows we trust Real Friends the most
Last week – 7th July – Nielsen released the results from their Global Online Consumer Survey – interviewing 25 000 users, over 50 countries. Here is a sum up of the overall findings: Ninety percent or consumers surveyed noted that … Continue reading
Filed under Uncategorized, Word-of-mouth marketing
